RAQAMLI TEXNOLOGIYALAR TA’SIRIDA BANK MIJOZLARINING DEPOZIT FAOLIYATI DINAMIKASI

Аннотация

Digital technologies play a crucial role in enhancing banking service quality, improving client relations, and boosting deposit activity. This article examines the influence of digital technologies on the deposit behavior of bank clients. Specifically, it analyzes the impact of mobile applications, internet banking, digital marketing tools, and AI-based services on customer behavior. The practical effect of digital innovations is assessed through indicators such as demand for deposit products, their terms, and volumes. Additionally, factors like client trust in digital services, usability, and service speed are explored. The article thoroughly analyzes how commercial banks are adapting to digital transformation and how this affects customer activity. Keywords: digital technologies, bank clients, deposits, internet banking, mobile applications, customer behavior, financial services, artificial intelligence, deposit dynamics, commercial banks, digital transformation, trust.