CONTENT BASED APPROACH

Аннотация

Content-based learning is one of the most widely studied areas today. This article presents facts and opinions about the advantages and disadvantages of a content-based approach. Key words:CBA, digital space, website, social networks, email newsletters, EAP, texts, videos, podcasts, infographics ESL/EFL, A content based approach is a strategy that focuses on creating and distributing valuable, relevant, and quality content to attract and retain an audience. Instead of direct advertising, theemphasis is onbeing useful, informative, andinteresting to theaudience. AccordingtoRichards andRodgers (2001), CBA isbased ontwo relevant principles: 1. People learn a second language more successfully when they use the language as ameans of acquiring information, rather than as an end in itself. 2. CBAbetter reflects learners' needs for learning a second language.1 A content based approach plays a key role in today's digital space – especially in marketing, education and user experience. A content based approach can create an expert image and increases trust ina brand, specialist or product. A CBA curriculum is based on a subject matter core, uses authentic language and texts, and is guided by learner needs. This means that the curriculum is based on a certain subject matter and communicative competence is acquired in the context of learning about certain topics inthat subject area.2 A content based approach is created taking into account the interests, needs, and problems of the target audience. During the lesson students are focused on learning about something. This could be anything that interests them from a serious science subject to their favourite pop star or even a topical news story or film. They learn about this subject using the language they are trying to learn, rather than their native language, as a tool for developing knowledgeand sothey develop theirlinguistic abilityinthetarget language. A content based approach as the basis of communication: all communication channels (website, social networks, email newsletters) are subject toa common content strategy. 1 Richards, J. & Rodgers, T. (2001). Approaches and Methods in Language Teaching. Second Edition. NY: CambridgeUniversityPress. 2 Stryker, Stephen B., ed. Leaver, Betty Lou, ed. (1997). Content-based instruction in foreign language education:modelsandmethods.GeorgetownUniversityPress.ISBN087840659X. page1170 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue04,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai There are many ways to approach creating aCBA lesson. Thisis one possibleway. Preparation - Chooseasubject of interest to students. - Find three or four suitable sources that deal with different aspects of the subject. These could be websites, reference books, audio or video of lectures or even real people. During thelesson - Divide the class into small groups and assign each group a small research task and a source ofinformation touseto help them fulfill thetask. - Then once they have done their research they form new groups with students that used otherinformation sources and share and compare their information. - There should then be some product as the end result of this sharing of information which could take theform of agroup report orpresentation ofsomekind. A content based approach can effect long time: instead of immediate benefits, sustainable trust and expertise are built. It can make learning a language more interesting and motivating. Students can use the language to fulfill a real purpose, which can make students both more independent and confident. Moreover, Students can also develop a much wider knowledge of the world through CBA which can feed back into improving and supporting their general educational needs. In addition, Taking information from different sources, re-evaluating and restructuring that information can help students to develop very valuable thinking skills that can then be transferred to other subjects. What is more, CBA is very popular among EAP (English for Academic Purposes) teachers as it helps students to develop valuable study skills such as note taking, summarising and extracting key information from texts. Lastly, the inclusion of a group work element within the framework given above can also help students to develop their collaborative skills, which can have great social value. CBA is "...an approach to language instruction that integrates the presentation of topics or tasks from subject matter classes (e.g., math, social studies) within the context ofteaching a second or foreign language".3 The forms of content based approach different formats are used - texts, videos, podcasts, infographics, etc. However, content based approach has some drawbacks. Because CBA isn't explicitly focused on language learning, some students may feel confused or may even feel that they aren't improving their language skills. Deal wit