THE IMPACT OF CORPORATE CULTURE ON TEAM BUILDING

Аннотация

This article substantiates the importance of integrating corporate culture and strategy in thesuccess ofenterprises or firms. The article states that corporate culture is a culture formed bya team, and that it leads to successful goals in relation to the strategy of an enterprise or organization, how employees should move through corporate culture, how to dismiss irresponsible employees, and how to prevent discontent depend on the leadership strategy, leadership culture, The influence of corporate culture on the performance of the leader is well documented. Keywords: corporate culture, strategy, integration, technology, dynamic environment, individual, instinct,zone, innovation. Annotation: In this article, the importance of the integration of corporate culture and strategy in the success of enterprises or firms is justified. In the article, corporate culture is a culture that is formed with a team and leads to successful goals in connection with the strategy of an enterprise or organization, how employees should move through corporate culture, and how to prevent irresponsible employees from being fired and dissatisfaction. strategy, leader's culture, influence ofcorporate cultureonleader's activityis explained. Keywords: corporate culture, strategy, integration, technology, dynamic environment, individual, instinct,zone, innovation. The concept of corporate culture is not considered a new concept today. Because we have long seen, witnessed, and even participated in the essence of this concept in various forms. Corporate culture isa culturethat is formed bya team in itsname and leads to successful goals in connection with the strategy of an enterprise or organization. Each organization conducts its activities based on a strategy. Strategy is what ensures the consistency and thoroughness of the goals and objectives ofan enterpriseororganization.1 What is the impact of corporate culture on organizational performance? The goal of doing a certain jobis to achieve its effectiveness. Effectiveness requires the alignment of an organization's culture, strategy, environment (external environment), and technology (internal environment).2 Many leaders and founders often set new cultures in motion, incorporating values and traditions that have been preserved over the years. 3In some cases, over time, the leader of the organization can shape the culture through conscious and unconscious actions. Of course, sometimes this can 1AVKvachko"CorporateCultureoftheMarket"pp.12-16 2BorisGroysberg,JeremiahLee,JessePrice,J.YojudCheng"theleader'sguidetocorporateculture"23, 28pages 3BorisGroysberg,JeremiahLee,JessePrice,J.YojudCheng"theleader'sguidetocorporateculture" 34,36pages 416 INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR RESEARCH & DEVELOPMENT SJIF2019:5.2222020:5.5522021:5.6372022:5.4792023:6.5632024:7,805 eISSN:2394-6334 https://www.ijmrd.in/index.php/imjrd Volume12,issue04(2025) lead to unexpected consequences. The role of corporate culture in the success of any company is determined bythetasks assigned to it. Thesetasks include: - Maintaining balance in theinternal environment; - Creating motivation foraction; - Self-regeneration; - Training new employees; and so on4 It is natural for everyone to feel like a stranger when they first enter a new environment. But time affects us and we perceive the surrounding situations as if they were our own. If the corporate culture of the company is not formed or has not been spread among employees, inefficiencies in work can increase as a result of the imbalance between individual cultures. As a result, the company loses its mobility and the relevance of the corporate culture is affected. The process of instilling or adopting a new culture must begin at the top. The reason is that in places where the lower ranks constitute a large part, the implementation of a new culture has caused many dissatisfactions and, as a result, in some cases the opposite of the expected result has been observed. Starting thisprocess from thebottom took alot ofwork and time. The impact of corporate culture depends on the activities of the leader, because culture can be managed. 5Increasing its profitability and minimizing risks is an important step in determining how the leader works. Because a properly established corporate culture helps to build an organization that willflourish even in themost difficult times. Culture can guide the thoughts and actions of group members over the long term. A company or firm with a strong team culture is more likely to have democratic relationships and a wider range ofnew ideas.6 Cultureis apowerful differentiator and a powerful weapon. Acompany ororganization that wants to attract customers will use its powerful weapon and demonstrate its uniqueness. As a team culture brings people together, designing a new culture based on complementary strengths in the coming together canaccelerate integration and create more valueover time.7 Link culture to purpose and scope to leaders, a