PROSPECTS FOR THE DEVELOPMENT OF DIGITAL BANK IN UZBEKISTAN

Аннотация

The article shows the problems of the development of digital banking in Uzbekistan, as well as specific recommendations Кeywords: Digital Bank, interactiveanalysis, remote banking product The development will also cause the consumer market to change dramatically. The wishes and desires ofconsumers are also becoming characteristicofemerging trends. As stated in the Address of the President of the Republic of Uzbekistan Sh.M. Mirziyoev to the Oliy Majlis, "it is necessary and necessary to acquire digital knowledge and modern information technologies in order to achieve progress. This gives us the opportunity to take the shortest path to ascension. After all, information technologies are deeply penetrating all areas of the world today. Of course, we know very well that building a digital economy requires the necessary infrastructure, a lot of money and labor resources. However, as difficult as it may be, if we don't get started today, tomorrow will be too late. Therefore, active transition to the digital economy willbe oneof ourtoppriorities in thenext5years. "Digital technologies not only increase the quality of products and services, but also reduce excess costs." As the President noted, the banking system is 10-15 years behind the requirements of the times in terms ofthe useofdigital technologies, theintroduction ofnew banking products and software. Starting from 2020, large-scale transformation programs are being implemented in every bank. In this regard, special attention is paid to increasing the capital, resource base and income of our banks. Along with the changes in the service and sales market, the banking sector is also changing. In general, themarket isin theprocess of transformation intothevirtual world. Digital bank is a new model in banking business. Delivery of remote banking services to customers based onInternet technologies is understood. Going Digital Banking - The following are required to be competitive and effective in the bankingmarket: Workingfortheclient - Having all information about theclient ("zolotaya zapis") - Analyzing customer behavior and history - Focusing onhigh technologies Provisionof digitalservices: - One-stop shop for "difficult" products - Marketplace forgoods and services - Introduction of robotization Transitionfromofficeservices to digital channels - Siteand mobileapplications - Anticipaterequirements 173 INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR RESEARCH & DEVELOPMENT SJIF2019:5.2222020:5.5522021:5.6372022:5.4792023:6.5632024:7,805 eISSN:2394-6334 https://www.ijmrd.in/index.php/imjrd Volume12,issue04(2025) - introduction of the principles of providing several different systems, service channels or communications through asingle window (window, link,button)(Omnikanalnost) Implementation ofonline analysis andself-teaching technologies (iskusstvennyy intelekt). - Useof neural systems - Useof open databases - Forecastingbased onBig Data analysis Having an active position in social networks, active use of digital marketing instruments is the driving force of digital banking. Because the main consumers of the digital bank are active users oftheInternet. Theimportanceof social networksinthe developmentofdigitalbanking isas follows: 1. Causes rapid disseminationof information about bankproducts and services; 2. Therole ofthebank as afinancial advisor willincrease; 3. Rapidlydevelops thefinancial literacy ofthepopulation; 4. Confidence in mutual suggestions and recommendations increases among users on social networks; 5. In the social network, in cooperation with bank users, there is a space for communication without any corruption. A relationship based on suggestions and recommendations is established with them, not just sales. As a result of this, trust in the bank appears among users - potential customers, and thenumberofbank promoters increases. In the era of digital technologies, the most effective means of attracting customers and improving theimage of thebankis toincreaseand develop theactivity of thebankin social networks. Problems in introducing digitalbankingin Uzbekistan: 1.Absence of asingle identification system forindividuals and private entities; 2.Existenceof regulatory documents preventing remotesale ofbank products and services; 3.Incomplete automation ofbusiness processes; 4.Absence of scoring system; 5. Integration with mandatory external systems (NIKI, mortgage registry, etc.) has not been established; 6.Problems indata exchange withEOPTs. Things to dowhen introducingdigitalbanking: 1. Standardization of retail banking products and services. Maintaining a uniform tariff policy in all regions. 2. Increasing thebank's activity in social networks. 3. Organization ofInternet marketing (SMM)team. 4. Implementation ofonlineorders for products and services specified onthebank's website. 5. Organization ofremote banking product sales and development team. 6. Segmenting customers and developing aservice model. 7. Remote sales channels: revision and development