TADBIRKORLIK FAOLIYATIDA RAQAMLI MARKETINGDAN FOYDALANISH INNOVATSION YONDASHUVLARI VA YO‘NALISHLARI

Аннотация

This article examines the strong impact of globalization and digitization on entrepreneurship, especially the factors that contribute to the introduction of products and services to the global market through digital marketing opportunities. It analyzes how important it is for entrepreneurs to be in close contact with customers through digital technologies and increase the efficiency of entrepreneurial activities. This article analyzes innovative approaches and directions for using digital marketing in entrepreneurship in the United States, Germany, Japan, Russia, and Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, and Turkmenistan. 2 72 International scientific journal ISSN: 2181-3906 «MODERN SCIENCE АND RESEARCH» 2025 VOLUME 4 / ISSUE 5 / UIF:8.2 / MODERNSCIENCE.UZ Keywords: Entrepreneurship, digital marketing, digital ecosystem, digital platform, targeted advertising, Big Data, digital technology, innovation, efficiency, Mobile marketing