RUSSIAN WRITING IN THE ERA OF DIGITALIZATION

Аннотация

This article is dedicated to examining the influence of the digital age on the development of Russian literature. The study is conducted from a theoretical-review perspective, focusing on the analysis of transformations in the methods of creating, disseminating, and receiving literary texts. Special emphasis is placed onphenomena such as online publishing, blog literature, social networks, fanfiction, as well as neurotechnologies and neural networks that contribute to the formation of digital poetics. The paper discusses new literary practices, the evolving relationships between the author and the reader, and outlines promising directions for futureresearch inthisfield. Аннотация: Данная статья посвящена анализу влияния цифровой эпохи на развитие русской литературы. Исследование проводится с теоретико-обзорной позиции, основное внимание уделяется анализу трансформаций в способах создания, распространения и восприятия литературного текста. Особое внимание уделяется таким явлениям, как интернет-публикации, блог-литература, социальные сети, фанфикшен, а также нейротехнологии и нейросети, участвующие в генерации и формировании цифровой поэтики. В статье рассматриваются новые литературные практики, особенности взаимодействия автора и читателя, а также перспективы дальнейших исследований в даннойобласти. Annotatsiya: Ushbu maqola raqamli davrning rus adabiyotiga ta’sirini o‘rganishga bag‘ishlangan. Tadqiqot nazariy-ko‘rib chiqish yondoshuvi asosida olib borilgan bo‘lib, unda adabiy matnlarning yaratilishi, tarqatilishi va qabul qilinishidagi o‘zgarishlar tahlil qilinadi. Ayniqsa, internet nashrlari, blog-adabiyoti, ijtimoiy tarmoqlar, fanfik va nevrotehnologiyalar hamda neyron tarmoqlar orqali shakllanayotgan “raqamli poetika” masalalariga alohida e’tibor qaratilgan. Maqolada yangi adabiy amaliyotlar, muallifvao‘quvchi o‘rtasidagi munosabatlardagi o‘zgarishlar vaushbu sohadakeyingi tadqiqot yo‘nalishlari muhokama qilinadi. Keywords: gamification, neural networks, fanfiction, social networks, online literature, blog literature, and digital poetics Overview The literary process evolves significantly in the current digital era due to the impact of information technologies. Social networks, smartphones, the Internet, and neurotechnologies have all ingrained themselves into society and have a direct impact on how literature is produced and interpreted. As a component of the global cultural arena, Russian literature actively participates in these digital change processes. The need to logically consider how new digital practices—from online publication environments to the employment of neural network algorithms—affect writers' creative processes and readers' perceptions determines the topic's significance. Finding the main ways that the digital era has influenced Russian literature is the issue this study attempts to solve. The current study's goal is to examine, through theoretical methods, how the digital era—which includes the Internet, neurotechnologies, blogs, social networks, fanfiction, https://ijmri.de/index.php/jmsi volume 4,issue3,2025 348 and artificial intelligence—has altered the ways in which Russian literature is created, viewed, andtransformed. The followingtasks were assigned in order to accomplish thisgoal: 1.To describe hownew creativeforms and literary practices are emerging inthe internet space. 2. To investigate how, in the context of blogs, social networks, and fan groups, the roles of the authorandthereader are evolving. 3. To examine how text poetics and literary creativity are affected by neurotechnologies and artificial intelligence algorithms(neural networks). 4. To ascertain what novel occurrences and patterns, or "digital poetics," are arising in Russian literature as aresult ofdigital technology. This study is theoretical-review in character and is founded on a critical analysis of relevant scientificpapers and critical materials. DigitalEnvironment's Effecton Literary Creativity: 1. The New Literary Platform of the Internet: The method that literary works are published and shared has drastically changed as a result of the increasing usage of the Internet. Online literature is a vast collection of works that are mostly available online, whereas in the past, the only way for an author to reach a reader was through print (journals, publishing companies). Literature produced and disseminated online, frequently evading the conventional publishing industry's censors, has become known as "net literature." A group of writers who started their writing careers online has emerged during the last 20 years. Simultaneously, practically all modern writers have a personal homepage or website to advertise their work and interact with readers. Electronic versions of literary journals and publishers have also been created, and online platforms and websites host literary competitions. Book trailers, which are brief videos that introduce books, are another example of new forms of literary critique and promoti