THE IMPORTANCE OF COMPREHENDING LEXICAL-SEMANTIC CHARACTERISTICS IN MEDIA TEXTS

Аннотация

In contrast to the objective language employed in scientific and technical literature, newspaper articles frequently incorporate emotionally charged language, rendering them more akin to the language employed in fictional works. The text incorporates a range of literary devices, including figurative comparisons, metaphors, idioms, elements of humor, sarcasm, and irony. In addition, a newspaper article usually demonstrates a distinct political inclination. In order for a newspaper translation to be deemed comprehensive, it must faithfully communicate the factual content, emotional nuances, and political inclinations of the original text. KEYWORDS:sectoral lexis, sociolinguistics,public relations,semantic evolution, literary output, press terminology