ICHKI TURIZMNING IQTISODIY SALOHIYATINI RAQAMLI TRANSFORMATSIYA SHAROITIDA OSHIRISHNI TAʼMINLASH

Аннотация

This study analyzes the issues of enhancing the economic potential of domestic tourism in the context of digital transformation. It explores ways to improve service quality, create convenience for tourists, and achieve economic efficiency through modern technologies. The significance of Uzbekistan's cultural heritage and natural resources in developing domestic tourism is highlighted, and the positive impact of this process on the national economy is demonstrated. Keywords: digital transformation, digital platforms, cultural heritage, tourism services, virtual tours, electronic maps, online services, innovative technologies, sustainable tourism, digital infrastructure, public-private partnership, national tourism brand, tourism content.