ЭРГОНИМЫ И НЕЙМИНГ: ВЗАИМОДЕЙСТВИЕ ТРАДИЦИЙ И СОВРЕМЕННЫХ ТЕНДЕНЦИЙ

Аннотация

This article examines the concepts of ergonym and naming, their main characteristics, and the factors influencing their formation. Particular attention is paid to the interaction of traditional and modern trends in the naming process of enterprises and brands. The impact of globalization, national identity, and economic changes on name selection is analyzed. The linguistic features of ergonyms, their phonetic and semantic structure, as well as the mechanisms of borrowing and adapting foreign names, are considered. Special attention is given to the legal aspects of trademark registration and corporate naming in a market economy. Keywords: ergonym, naming, nomination, linguistics, brand, name, borrowing, trademark. 48 International scientific journal “Interpretation and researches” Volume 1 issue 6 (52) | ISSN: 2181-4163 | Impact Factor: 8.2 ERGONIMLAR VA NEYMING: AN'ANAVIY VA ZAMONAVIY TENDENSIYALAR O‘ZARO TA'SIRI Xudaybergenova Umida Komildjanovna Romano-german filologiyasi kafedrasi assistenti, Filologiya fakulteti, Mamun universiteti, ilmiy darajaga da’vogar (Urganch shahri, O‘zbekiston) umida.x0035@mail.ru Annotatsiya: Maqolada ergonim va neyming tushunchalari, ularning asosiy xususiyatlari hamda shakllanishiga ta'sir etuvchi omillar tahlil qilinadi. Korxona va brendlarni nomlash jarayonida an'anaviy va zamonaviy tendensiyalarning o‘zaro ta'siriga alohida e'tibor qaratiladi. Globallashuv, milliy o‘zlik va iqtisodiy o‘zgarishlarning nom tanlashga ta'siri o‘rganiladi. Ergonimlarning lingvistik xususiyatlari, ularning fonetik va semantik tuzilishi, shuningdek, xorijiy nomlarni o‘zlashtirish va moslashtirish mexanizmlari tahlil qilinadi. Bozor iqtisodiyoti sharoitida tovar belgilari va korporativ nomlarni ro‘yxatdan o‘tkazishning huquqiy jihatlariga alohida e'tibor qaratilgan. Kalit so‘zlar: ergonim, neyming, nomlash, lingvistika, brend, nom, o‘zlashtirish, tovar belgisi.