THE ESSENCE OF THE MARKETING SYSTEM OF PRESCHOOL EDUCATION

Аннотация

this article is aimed at revealing the essence of the marketing system of preschool education, identifying its structural elements and developing strategies that are optimal for application in the conditions of Uzbekistan. The study identified the concept, goals and objectives of preschool marketing, described the structural elements of the marketing system, and analyzed the current state of marketing activities in preschool educational organizations in Uzbekistan. Based on the results of the study, pre-school marketing strategies were developed and practical recommendations were made. The article is intended for the heads and employees ofpreschool educational organizations. Keywords: preschool education, marketing, marketing system, marketing complex, strategy, segmentation, target audience, positioning, communication. INTRODUCTION(INTRODUCTION Preschool education (MTT), the initial stage in the formation of human capital, plays an important role in ensuring the sustainable development of society, the harmonious growth of the future generation and the global competitiveness of the country. In the Republic of Uzbekistan, in recent years, large-scale work has been carried out to radically reform the preschool education system, increase its level of education, and raise the quality of education to a new level. In particular, among them are the increase in the number of non-state MTTS on the basis of public- private partnerships, the introduction of modern educational technologies, measures aimed at improving the skills of pedagogical personnel. However, increased competition in the field of preschool education, an increase in the requirements of parents for educational services, require MTT leaders not only to effectively organize the educational process, but also to ensure the stable financial condition of the institution, create a positive image and show originality. In such conditions, preschool marketing becomes an integral part of the activities of the MTT, serving to increase the competitiveness of the institution, attract parents and improve the quality of educational services. Today, preschool marketing is one of the areas widely studied and practiced internationally. The experience of foreign countries shows that through the correct application of marketing strategies, MTTS can expand their audience, improve the quality of educational services and achieve financial stability. However, scientific research and practical developments in preschool marketing in Uzbekistan are not enough. Many MTT executives do not have enough information about the nature, goals, tasks, and methods of marketing. Also, the specifics of preschool marketing, strategies appropriate to the local context, have not been sufficiently developed. Therefore, this research is aimed at revealing the essence of the marketing system of preschool education, identifying the main elements of marketing and developing practical recommendations for MTTS in Uzbekistan. The main purpose of the study is to improve marketing activities in preschool education, improve the marketing knowledge of MTT leaders and serve to improve the quality of educational services. To achieve this goal, the following tasks were set: 1. Identifying the concepts of Marketing, marketing system and preschool marketing, revealing their interdependence. 2. Setting the goals and objectives of https://ijmri.de/index.php/jmsi volume 4,issue2,2025 236 preschool marketing, determining its specifics. 3. Identification of structural elements of the preschool marketing system, description of their functions. 4. Analysis of the current state of marketing activities in preschool educational organizations in Uzbekistan, identification of existing problems and shortcomings. 5. Development of strategies for preschool education marketing based onthe results obtained, making practical recommendations. Marketing activities in the field of preschool education in Uzbekistan were established as the object of the study. The subject of research, on the other hand, is the structural elements of the marketing system of preschool education, their interaction and ways of improving their activities. The scientific novelty of this research is that the essence, structural elements and specific features of the marketing system of preschool education are studied in a complex way. The practical recommendations developed as a result of the study will help the leaders of preschool educational organizations to improve their knowledge in the field of marketing, attract parents and improve the quality of educational services. The practical significance of the study is that the proposals and recommendations presented in it can be used by the authorities in preschool education in the development of regional programs, by the leaders of the MTT in the planning of marketing strategies and in improvingthequality of educational services. METHODS This research was carried out on the basis of a comprehensive methodol