DIGITAL ECONOMY AND ITS IMPACT ON DEVELOPING COUNTRIES’ PARTICIPATION IN INTERNATIONAL BUSINESS

Аннотация

This article explores the growing influence of the digital economy on the international business participation of developing countries. It highlights how digital technologies—such as e-commerce, digital finance, and online platforms—are transforming traditional business models, reducing barriers to global markets, and creating new opportunities for economic growth. The paper also examines challenges such as digital infrastructure gaps, cybersecurity risks, and the digital skills divide that may hinder full integration into the global digital economy. The study emphasizes the importance of policy reforms, investment in digital infrastructure, and capacity- building initiatives to ensure developing countries can effectively leverage the benefits of digital transformation in the international business arena. Keywords: Digital economy, developing countries, international business, e- commerce, digital infrastructure, globalization, digital transformation.