CROSS-BORDER E-COMMERCE AS A DRIVER OF INCLUSIVE GROWTH IN EMERGING MARKETS

Аннотация

This article explores the transformative role of cross-border e-commerce in fostering inclusive economic growth in emerging markets. It examines how digital trade platforms enable small and medium-sized enterprises (SMEs), women entrepreneurs, and rural communities to access international markets, reduce entry barriers, and increase income opportunities. The study also highlights the challenges associated with infrastructure, digital literacy, and regulatory frameworks that may hinder equitable participation. By analyzing case studies and current trends, the article provides insights into how policy support and technological innovation can enhance the inclusiveness and sustainability of cross-border e-commerce in developing economies. Keywords: cross-border e-commerce, inclusive growth, emerging markets, digital trade, SMEs (Small and Medium-sized Enterprises), economic development, global market access, digital transformation, e-commerce policy, technological innovation, trade barriers, sustainable development.