"O‘ZBEKISTONDA MAHALLIY TURIZMNI RIVOJLANTIRISH".

Аннотация

This article analyzes the current state of local tourism in Uzbekistan, its development strategies, and existing challenges. It emphasizes how domestic tourism strengthens national identity, supports local economies, and promotes cultural awareness. A SWOT analysis is used to evaluate the internal and external factors affecting the industry. The paper concludes with practical recommendations for sustainable growth of internal tourism. Keywords: domestic tourism, infrastructure, youth, SWOT analysis, digital platform, ecotourism, historical herita