COMMUNICATIVE COMPETENCE OF STUDENTS IN THE CONDITIONS OF A GREEN ECONOMY

Аннотация

The article focuses on the development of students' communicative competence in the context of the green economy. It highlights the growing demand for specialists who possess not only environmental knowledge but also strong communication skills to promote sustainable ideas, collaborate in interdisciplinary teams, and engage with diverse stakeholders. The study identifies the main components of communicative competence—linguistic, sociolinguistic, and pragmatic—as essential for the green transition. It also discusses educational strategies for integrating environmental topics into communication training and presents examples of successful practices in higher education. The article concludes with recommendations for enhancing communicative competence as a key factor in preparing students for the challenges of thegreen economy. Keywords: communicative competence, students, green economy, sustainable development, environmental education, interdisciplinary learning, professional communication