THE NEED AND IMPORTANCE OF INNOVATIVE DEVELOPMENT OF THE TOURISM SECTOR

Аннотация

Currently, the role of innovations in our country is significantly increasing. This is due to the fact that in a market economy, innovation has begun to be recognized as a means of competition, since innovation helps to reduce costs, increase profits, create new needs, increase cash flow, improve the image of the manufacturer of a new product, organize new domestic and foreign markets and directly conquer them. In the article, the author substantiates the necessity and importance of innovative development of the tourism industry based on logical arguments. Key words: tourism, service, innovation, profit, consumer, tax, innovation, management, intensive, enterprise, efficiency. Annotatsiya: Hozirgi kunda mamlakatimizda innovatsiyalarning roli sezilarli darajada oshib bormoqda. Buning sababi shundaki, bozor iqtisodiyotida innovatsiya raqobat vositasi sifatida e’tirof etila boshlandi, chunki innovatsiya tannarxni tushirishga, foydani oshirishga, yangi ehtiyojlarni yaratishga, pul oqimining ko‘payishiga, yangi mahsulot ishlab chiqaruvchining imidjini oshirishga, yangi ichki va tashqi bozorlarni tashkil etishga va ularni bevosita zabt etishga yordam beradi.Maqolada muallif tomonidan turizm sohasini innovatsion rivojlantirish zaruriyati va ahamiyati mantaqiy dalillar asosida isbotini topgan. Kalit so‘zlar: turizm, xizmat, innovatsiya, foyda, iste’molchi, soliq, innovatsiya, menejment, intensiv, korxona, samaradorlik. Аннотация: В настоящее время роль инноваций в нашей стране значительно возрастает. Это связано с тем, что в рыночной экономике инновации стали признаваться средством конкуренции, поскольку инновации помогают снизить затраты, увеличить прибыль, создать новые потребности, увеличить денежный поток, улучшить имидж производителя новой продукции, организовать новые внутренние и внешние рынки и непосредственно завоевать их. В статье автор на основе логических аргументов обосновывает необходимость и важность инновационного развития туристической отрасли. 83 MODELS AND METHODS IN MODERN SCIENCE International scientific-online conference Ключевые слова: туризм, услуга, инновации, прибыль, потребитель, налог, инновации, менеджмент, интенсив, предприятие, эффективность. Introduction. Nowadays, tourism has become an important sector that affects the development of the economy of many countries. The main advantage of tourism is its significant effect on increasing incomes and creating new jobs. For many regions and countries, this is of paramount importance. There are several factors in the development of tourism, the most important of which is innovation. In a market economy, the development of a country's economy cannot be achieved without innovation. In particular, processes related to innovation are of priority importance for the economies of developing countries [1]. To have a good idea of the role of innovation in economic development at the present stage of human development, it is worth noting that 90% of the growth of the gross domestic product of developed countries is formed due to new knowledge and technologies[2]. Innovation is a law of human society, a constant force in the development of society, its product and the main factor of development in general[3]. The term “innovation” as a new economic category was scientifically substantiated by the Austrian and American scientist Y. Schumpeter in the first decade of the 20th century, and a number of “new combinations” he developed indicate the rise of the economy at that time.[4] Under the concept of innovation, he meant the introduction of new types of consumer products, new forms of production, new forms of organization of markets and changes in their use [5]. Analysis and results. Nowadays, the role of innovations in our country is significantly increasing. This is due to the fact that in a market economy, innovation has begun to be recognized as a means of competition, since innovation helps to reduce costs, increase profits, create new needs, increase cash flow, improve the image of the manufacturer of a new product, organize new domestic and foreign markets and directly conquer them. Innovations can manifest themselves as a process or product that significantly affects the increase in the income of an enterprise[6]. Such a process or product (service) is also directly relevant for enterprises in the tourism sector. Since tourism is one of the most important areas of service provision, it requires innovative forms and mechanisms of services provided to customers by this sector. It should be emphasized that in today's conditions of strong competition, all sectors of the economy, including the tourism sector, cannot develop without innovations. However, many enterprises are not ready to apply innovations in 84 MODELS AND METHODS IN MODERN SCIENCE International scientific-online conference practice. Because innovations are associated with a high level of risk. Especially if the innovation needs to be applied not to a specific type of service or a spec