THE USE OF STYLISTIC DEVICES IN ADVERTISING TEXTS

Аннотация

This paper explores the application of stylistic devices in advertising texts, analyzing their effectiveness in enhancing communication and persuasion. Through a detailed examination of various advertisements in English, this study identifies key stylistic tools used by advertisers to attract and retain the attention of their target audience, ultimately influencing consumerbehavior. Keywords: advertising texts, stylistic devices, effectiveness, language tools, metaphor, allegory, alliteration,pun,appeal in advertising ,characteristics ofcommercial language