NEGATIVE IMPACT OF POPULAR CULTURE ON NATIONAL CULTURE

Аннотация

This article discusses the “Mass Culture” that is threatening the whole world today, and the great importance of the national idea in combating it. Today, we live in a very intense and complex time that is radically different from previous periods, which is changing rapidly, and we will discuss in detail the rapid spread of mass culture and the importance of national ideology. The negative and positive aspects of mass culture are discussed, as well as their impact onournational spiritualityand culture. Key words: National idea, mass culture, spirituality, nationality, ideological pressure, national value, national idea, globalization, ideological immunity. Introduction. Mass culture is a process that takes advantage of the ideological gap in the minds of young people and introduces cultures that are alien to us, containing deep spiritual and moral vices. These cultures are the source of many disasters. The power of "mass culture" is being promoted openly and in some cases secretly today, and it is a pity that we are increasingly succumbing to its influence. "Mass culture" has many positive and negative sides. Its penetration is accelerating like information technologies. Mass culture is manifested in various forms. For example, it is found in our clothes, weddings, and our behavior. In our clothes, especially wearing all kinds of torn pants that have come from abroad, boys growing their hair, girls going to school or work in short skirts, dressing openly, and so on.The national idea is a form of social idea that embodies the past, present and future of a nation and serves its development by expressing its fundamental interests. In particular, our First President defines the concept of the national idea as follows. When we say the national idea, it means that it has been passed down from ancestors to generations and has been revered for centuries, taking deep roots in the hearts ofevery person and the entirepeople living in this country, becoming their spiritual need and life requirement. If we imagine the most noble dreams, aspirations and goals of hope of any nation, I think we will have expressed the essence of such a broad concept. Naturally, our national idea includes the noble intentions and vital interests of all people living in this country, such lofty concepts as peace ofthe country, prosperity oftheMotherland, and prosperity of thepeople. The entire history of mankind, the thousands of years of our people's past, prove one truth based on bitter lessons and conclusions. That is, no matter what plans and programs we set for ourselves on the path to sustainable development and a prosperous life, the only condition and guarantee for the realization of all our noble aspirations is peace and tranquility. When we talk about thedirections that the main content ofthenational idea expresses, we undoubtedly imagine the prosperity and development of the Motherland. Mass culture is a complex, not always uniformly interpreted form of culture. It is widely understood that mass culture is a phenomenon associated with Western culture, as well as an example of lack of ideas, poor quality and bad taste. Mass culture has deep social and cultural roots. The socio-economic roots of the emergenceof mass culture are associated with the emergence of large-scale industrial production. While the development of large-scale industry created a need for hired workers, the collapse of the traditional social structure of feudal society created a mass of people deprived of ordinary http://www.internationaljournal.co.in/index.php/jasass 25 Volume15Issue04, April2025 Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023: 6.995, 2024 7.75 labor, trying to satisfy this need. The formation of mass culture was a reflection of this process. Because it was formed as a result of the desire of new social strata to create their own unique cultural image. The emergence and development of mass culture are also due to the transfer of social values into a simple, understandable language for all, the growth of mass literacy, and the emergence of printed products. For a long time, worldview and Moral standards were passed on from teacher to student in a single way. In the 20th century, with the advent of radio, cinema, video and computer systems, a new stage in the development of mass culture was entered. This stage is characterized bya sharp increase in the possibilities of forming views and values that are acceptable to the majority. At a timewhen mass consumer culture, using advertising and fashion, which has become a subtle and powerful tool of influence, has displaced intellectual activity from all spheres, and at the same time, an attempt to form a physically fit person by actively promoting various sports that serve to maintain physical health is also a result of this process. Unlike folk culture, mass culture can acquire not only national, but also interethnic, international characteristics,whileat thesametimeit can befar f