THE USE OF THE CONCEPT OF SLANG AND MEMES IN DIGITAL MEDIA IN LINGUISTICS

Аннотация

Modern linguistics is changing under the influence of various factors and is enriched with new lexical units. Digital media and Internet communication are one of the most powerful factors that directly affect the language system. Social networks, forums, blogs, gaming platforms and messengers play an important role in the formation, popularization and use of modern slang and memes. These phenomena are studied in linguistics, sociolinguistics and is being studied from the point of view of semiotics. This article analyzes the linguistic features of slang and memes that have entered the digital media, their communicative significance, and the processes of their assimilation into the official language.