INGLIZ VA OʻZBEK TILLARIDAGI REKLAMA MATNLARINING TARKIBIY TUZILISHI VA ULARDAGI TONALLIK DARAJASI

Аннотация

This article analysis the structural construction and tonality of advertising texts in English and Uzbek. The main features of advertising language, its communicative functions and advertising texts are studied using linguistic research methods. The article examines the characteristics of advertising texts in both languages, their cultural and linguistic differences. The research analysis the impact of advertising texts and their impact on the audience, as well as the stylistic means used in advertising. Keywords: Advertising texts, structural construction, tonality, English, Uzbek, stylistics, communication, linguistics, culture.