ARTIFICIAL INTELLIGENCE IN MARKETING: THE FUTURE OF PERSONALIZATION AND AUTOMATION

Аннотация

The article examines the role of artificial intelligence (AI) in modern marketing. The main areas of AI use are analyzed, including content personalization, predictive analytics, chatbots, voice assistants, and automation of advertising campaigns. Particular attention is paid to the benefits of AI, such as increasing the effectiveness of marketing strategies, reducing costs andimproving customerexperience. Keywords:artificial intelligence, marketing, personalization, predictive analytics, chatbots, automation,digital advertising, neuromarketing, AI in marketing.