IMAGE OF WOMEN IN ARAB AUDIOVISUAL CULTURE

Аннотация

The article analyzes the formation and development of the image of women in Arab audiovisual culture. It examines how the image of women is represented through cinema, television and social networks. It also analyzes how cultural, social and religious factors in Arab society influence these images. The dynamics of changes in the image of women in the modern Arab media environment, the reflection of women's rights and feminist views are also studied. The article aims to study the traditional and modern trends in the image of women in audiovisual art in theArab world. Keywords:Arab audiovisual culture, female image, film art, television, social networks, gender issues,cultural influence, feminism,women's rights, mediaanalysis. Introduction Arabic audiovisual culture is one of the multifaceted and rich fields, which includes such diverse areas as cinema, television, theater, social networks and digital media. The image of women in this cultural context is of particular importance, as it is closely related to gender roles, social norms, and cultural traditions in society. The image of women is not only a product of art and culture, but also reflects the relationship between changes in society, modernization,and traditional values. The image of women in Arabic cinema and television has changed over the centuries, and their depiction has become dependent on political, economic, and cultural processes in society. For example, while in the 20th century women were mainly depicted as housewives, mothers, or submissive wives, in modern audiovisual products they began to be shown as independent, educated, and active individuals. However, these changes have not been smooth, and traditional perceptions and religious norms in society still play an important role in shaping images of women. The way women are portrayed and treated in cinema and the media in the Arab world varies widely, and varies from region to region. For example, while countries like Egypt, Lebanon, and Tunisia are witnessing a more active role for women in film and television, in conservative societies, particularly in countries like Saudi Arabia and Qatar, these images are stillshaped within traditional boundaries. At the same time, as a result of globalization processes, the development of the Internet and social networks, the participation of Arab women in audiovisual culture has increased significantly. Today, it is observed that women are finding their voice and raising various issues insociety through bloggers, actresses, directors and producers. This article analyzes the history, development trends, cultural and social influences, as well as modern directions of the image of women in Arab audiovisual culture. It also examines page1585 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue03,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai traditional and modern forms of the image of women, their aspects related to social stereotypes andfeminist views. Main part: The image of women in Arab audiovisual culture has gone through various stages over the centuries. At the beginning of the 20th century, when Arabic cinema and theater began to take shape, women were mainly depicted as housewives, obedient wives or devoted mothers. This situation was clearly manifested in the classical cinema ofcountries such as Egypt, Lebanonand Syria. Because Egyptian cinema played a leading role in the Arab world, its portrayals of women influenced the media culture of the entire region. In Arab films of the 1940s and 1950s, women were mainly depicted in images that were shaped by traditional society. They were depicted as faithful wives, loving mothers, orweak individuals who needed support from society. The roles of women began to change in the 1970s. In particular, urbanization and economic development increased thesocial activity of women, andthis was also reflected in film and television. Women began to appear in images that actively participated in various areas of society - medicine, education, politics. In Arab cinema, images of women are often shaped by two different perspectives: -The traditional and culturally-based woman - loyal to her family, adhering to traditions andmaintainingsocial discipline. -The independent and Westernized woman - this image often reflects the desire for independenceof women in society, but issometimes portrayed in a negativelight. In recent decades, the ideas of feminism and the themes of women's rights have been increasingly raised in Arab cinema. For example, the film "Wajda" by Saudi Arabian director Haifa Al-Mansour has become one of the most popular films that shed light on the theme of women's rights and independence. There is also an increase in films about women's personal freedom and equal rights inTunisian, Lebanese and Moroccan cinema. Arabic television channels gain a large audience, especially through series aired during the m