STUDY OF FACTORS INFLUENCING MARKET CONDITIONS

Аннотация

Market research is an important tool for analyzing the economic situation, identifying market trends, and forecasting the dynamics of supply and demand. In Uzbekistan, where the economy is actively developing, market research helps companies adapt strategies, minimize risks, and find new opportunities for growth. In this article, we consider the theoretical foundations of market research, methods for conducting it, as well as the specifics of studying the market situation in Uzbekistan, taking into account macroeconomic and legislative factors. Particular attention is paid to the impact of digital technologies and changes in consumer behavior. Key words:market situation, market analysis, economy of Uzbekistan, supply and demand, marketing research, market trends, macroeconomic factors, business strategies, digitalization, competitiveenvironment. Introduction. Market research is a comprehensive analysis of the current state of the market, including an assessment of demand, supply, price trends and the competitive environment. In Uzbekistan, against the backdrop of active economic reforms and updating the legislative framework, market research is of particular importance for effective strategic planning and management decision-making. In recent years, the country has been implementing the “Development Strategy of the New Uzbekistan for 2022-2026”, aimed at comprehensive modernization of the economy and society.1. Within the framework of this strategy, special attention is paid to the creation of favorable conditions for entrepreneurial activity, the development of market relations and ensuring fair competition. These areas are reflected in the updated version of the Law "On Competition"(ZRU-850) dated July3,20232. The new Law "On Competition" introduces the concept of antitrust compliance, revises the conditions for determining a dominant position in the market and establishes new criteria for economic concentration transactions3. These changes are aimed at preventing market monopolization, supporting small and medium-sized businesses, and protecting consumer rights. The introduction of these regulations requires market participants to carefully analyze and adapt theirstrategies inaccordance with thenewrules. In addition, in October 2023, the Presidential Decree “On additional measures for accelerated industrial development” (UP-169) was adopted.4. The document provides for the development of proposals and comprehensive measures based on the study of market conditions to meet the 1 2 3https://lex.uz/ru/docs/5841077 4https://lex.uz/ru/docs/6518383 https://www.gazeta.uz/ru/2023/07/05/competition-act/ https://lex.uz/docs/6633678 page1492 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue03,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai needs of the domestic market and prevent sharp price fluctuations. This emphasizes the importance of systematic monitoring and analysis of market conditions to ensure stability and sustainabledevelopment ofthe economy. Thus, in the context of updating the legislative framework and implementing strategic initiatives, studying the market situation in Uzbekistan is becoming an integral element of effective management and planning. A comprehensive analysis of market conditions allows for timely identification of trends, adaptation to changes and making informed decisions that contribute to thesustainabledevelopment ofbusiness andtheeconomy as a whole. Research methodology.Systematic approach, abstract-logical thinking, grouping, comparison, factor analysis, selective observation methods were used in theresearch process Analysis and results. Market conditions are the dynamic state of the market in a specific period of time, formed by the interaction of supply and demand, the level of competition, price fluctuations, political and macroeconomicfactors. Its analysis allows us to identify current trends, predict changes and make strategic decisions for business and the state. In Uzbekistan, the study of market conditions is especially relevant in the context of active economic reforms aimed at market liberalization, digitalizationof theeconomy and development ofentrepreneurship. Themarket environment includes a numberofkey characteristics: ­ Supply and demand – the volume of goods and services available on the market and the level oftheir demand. ­ Level of competition–thedegree ofmarket saturation with players and theirshare. ­ Price dynamics – changes in the cost of goods and services under the influence of various factors. ­ Consumer solvency is the economic ability of the population to purchase goods and services. ­ Government regulation –laws, taxes,subsidies that affect economicactivity. Allthese parameters are interconnected and have a complex impact onthecountry's economy. Market conditions are formed under the influence of many factors, which can be both internal (depending on the