READER RECEPTION OF TRANSLATED MOTIVATIONAL TEXTS IN UZBEKISTAN: INSPIRATION OR MISINTERPRETATION?

Аннотация

This study explores the reader reception of translated English-to-Uzbek motivational self-help and business texts among Uzbekistan's younger generation, analyzing whether these works serve as genuine sources of inspiration or are subject to cultural and linguistic misinterpretation. Utilizing a qualitative, mixed-methods approach—including analysis of translated titles, reader reviews, media commentary, and publisher insights—the study identifies significant popularity and positive reception of motivational literature among Uzbek youth. Popular titles such as The 7 Habits of Highly Effective People, Rich Dad Poor Dad, and Atomic Habits have successfully inspired readers toward personal growth, entrepreneurial thinking, and financial literacy. However, findings also highlight critical issues including cultural mismatches, literal translations causing diminished impact, and occasional reader misunderstandings due to differing socio-economic contexts. Keywords: Motivational literature, Translation studies, Reader reception, Uzbek youth, Self- help books, Cultural interpretation, Linguistic adaptation, English-to-Uzbek translation, Reading culturein Uzbekistan, Personal development literature