AGROTURIZMDA RAQAMLI MARKETING STRATEGIYALARI: MAHALLIY BRENDLARNI GLOBAL BOZORGA CHIQARISH

Аннотация

This article examines the importance of digital marketing strategies in agritourism and analyzes the role of local agritourism brands in the process of launching them into the global market. Agritourism, as an activity aimed at developing tourism in rural areas, has seen significant growth in the use of digital marketing tools to expand the global market in recent years. The study examines how agritourism brands have achieved international success using digital tools such as SEO, social media, mobile applications and email marketing. Through statistical analysis, surveys and expert interviews, the opportunities and challenges that local brands face in entering the global market are analyzed. The article offers practical recommendations for improving the effectiveness of digital marketing strategies in agritourism and indicates directions for future research. Keywords: Agritourism, digital marketing, SEO (Search Engine Optimization), social media, email marketing, global market, local brands, tourism industry, online marketing strategies, brand development, local andinternational markets, digital future oftourism.