THE ROLE OF ADVERTISING IN THE ECONOMY.

Аннотация

This article provides general and important information about what advertising is, its types, importance, and role, as well as how to express advertising texts through proverbs, its advantages, achievements, and who created it. Keywords: advertising, demographic, commerce, proverb, operator, demand, trend, technology, modern, buyer (consumer). In today's market conditions, no commercial enterprise can successfully conduct business without advertising in one form or another. For many centuries, it is a constant companion of man, it keeps pace with the times and changes with it. Today, understanding modern advertising is impossible without analyzing the main historical stages of its development. No commercial organization that successfully conducts business can do without the experience and help of specialists - stylists, artists, designers, operators, directors - in a word, advertisers. The power and role of advertising are currently an extremely important issue. First of all, advertising is usually concise, artistically expressed, emotionally colored and contains information that conveys the most important facts and information about goods and services to the minds and attentionof potential buyers. The constant changes taking place in the external environment, in the socio-economic life of society, the emergence of new achievements of science and technology affect changes in the advertising market. Based on this, it is necessary to highlight a number of important trends in the development of advertising: - the emergence of new technologies in the process of creating and distributing advertising ; - shortening the product life cycle and the variability of consumer preferences and tastes; - demographic changes; - territorial changes in the advertising market; - the use of modern promotional tools in advertising; - expanding the objects of advertising influence. The saturation of the market with goods and services leads to an acceleration of the life cycle of products, and, accordingly, the consumer tastes of consumers are constantly changing. This leads to a frequent replacement of goods on the market with new or modernized ones. Advertising managers should examine the market where sales are declining and use advertising to promote new products. This indicates an increase in the mobility of advertising. In turn, oversaturation of the market leads to freedom of choice for consumers. Demographic changes directly affect the market , providing different age groups of consumers with different products. Such segmentation makes it possible to develop special advertising for each category ofthetarget audience. The creation of large metropolises leads to territorial changes in the markets of goods and services , as well as a change in the assortment of products. In this regard, it is necessary to segment the market on a social basis and, accordingly, create advertising materials for target markets (for example, for urban and rural residents). Various advertising media can be used as advertising, while information transmission channels are reduced , and a large number of advertising media are used simultaneously in an advertising campaign. Advertising affects http://www.internationaljournal.co.in/index.php/jasass 480 Volume15Issue03, March2025 Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023: 6.995, 2024 7.75 various areas of activity: art, literature, culture, sports , etc., affects the upbringing of aesthetic and moral norms of behavior in society, the development of social relations between people. In addition, in the process of creating and placing advertising materials, it is necessary to pay attention to the following difficulties: - intrusive advertising; - primitiveness in the creation of advertising materials; - the problem of perception; - advertising overload; - deceptive advertising; - imperfection of the legislative framework; - problems of assessing the effectiveness of advertising. Excessive intrusiveness is the most pressing problem of modern advertising. Often repeated and repetitive advertisements tire, and consumers begin to ignore such advertisements. In order for the call to be heard, advertising should be maximally targeted to a relevant and specific target audience. Each person perceives the same information in his own way, so an unsuccessful combination of words, phrases, images can lead to a loss of advertising content and can lead to amisunderstanding ofthemeaning. Advertisers tend to put too much information into advertising, which sometimes has nothing to do with the subject of advertising. Overloaded advertising contributes to a decrease in its effectiveness. A negative attitude towards advertising causes its falsehood. An advertiser interested in one-time profit, forgetting about his reputation, creates false advertising. The problems of modern advertising are closely related to the problems of morality, patriotism and the interests of society. When creating advertisin