SPECIFIC FEATURES AND FACTORS OF SUSTAINABLE DEVELOPMENT OF THE INNOVATIVE ENVIRONMENT IN INDUSTRIAL ENTERPRISES

Аннотация

At the same time, development is synonymous with quantitative growth. From the perspective of portfolio analysis, growth can be horizontal (family and horizontal diversification), vertical (forward and backward integration along the logistics chain), and diversified (conglomerate diversification). The article supports the idea of developing a strategy for the sustainable development of an industrial enterprise on an innovative basis. The grouping of the development processes of production enterprises was carried out. Within economic systems, a stable (simple reproduction), expanded, and narrowed type of development is distinguished, which is determined bythenatureof changes in theparameters of theenterprise's functioning. Keywords: sustainable development, innovative potential, industrial enterprise, innovation capabilities, innovativesustainability. The system implies its flexibility and ability to adapt to market fluctuations, as well as the capability to continuously update technologies according to market demands. Resilience is a fundamental characteristic of any system. In a market economy, the sustainable development of an enterprise requires its flexibility and ability to adapt to market fluctuations, as well as the capacity to continuouslyupdatetechnologies in accordancewith market demands. Thus, in modern realities, innovativeness becomes a mandatory criterion for the development of an industrial enterprise that strives to be competitive in the market and wishes to ensure sustainable development. Nowadays, innovations serve as the driving force for the development of the enterprise and ensuring its sustainability. Therefore, the need for an industrial enterprise to actively use innovations should be ensured by establishing an effective process for managing the enterprise's innovative activities, which requires constant monitoring of both the external and internal environments. One of the most generalized indicators of an enterprise's innovativeness is its innovative potential, which serves as a key factor for the sustainable development of the industrial enterprise, indicating the relevance of the research topic and necessitating scientific research. The word "sustainable development" is derived from the English phrase "sustainable development" and refers to development that successfully eliminates or lessens the effects of negative causes while both meeting present requirements and generating chances for future success. Therefore, the development of an industrial firm in the modern day entails establishing the conditions necessary for its It is worth noting that the enterprise is not something isolated or separated from other market entities. The functioning of the enterprise is influenced by a number ofboth internal and external factors. Therefore, for the successful sustainable development of the enterprise, it is necessary to study the external environment with all the favorable and unfavorable events occurring in the region, the country, and the entire world. successful operation both nowand inthefuture. The concept of "enterprise sustainability" is the subject of research by a significant number of scholars and has numerous definitions and interpretations. According to B. Danilyshyn and B. http://www.internationaljournal.co.in/index.php/jasass 474 Volume15Issue03, March2025 Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023: 6.995, 2024 7.75 Shostak, sustainable development is a system of relations in social production that ensures a rational balance between economic growth, optimization of the qualitative state of resource provision,and thedevelopment ofthe spiritualand material needs ofthe population.1 Yu. Kovalenko believes that sustainable development is a process of cumulative changes aimed at transforming the regional system into a qualitatively higher level and is determined by the stateand potential social, economic, and environmental capabilitiesof theregion.2 V. Grosul and H. Mamaeva interpret sustainable development as a comprehensive system of organizational management, which represents a balanced, harmonious, and long-term development of the organization, whose activities are aimed at ensuring a holistic balance taking into account the changing external conditions of functioning and achieving sustainable and effectiveresults in theenterprise's activities.3 T. Lazorenko and I. Sholom believe that sustainable development is a crisis-resistant, continuous, stable, and controllable process characterized by the growth of economic efficiency in the activities of the enterprise, alongside an enhanced sphere of responsibility towards clients and partners, as well as developed measures for environmental protection aimed at improving the qualityof lifefor boththe present and future generations.4 The discussion around the essence of the definition of "sustainable development" has led to the formulation of the main approaches to defining the sustainability of enterprise de