SOCIAL NETWORKS: THEIR ROLE AND IMPACT IN MODERN SOCIETY

Аннотация

This article analyzes the role and impact of social networks in modern society. The rapid development of information technologies has made social media an integral part of human life. This study examines the influence of social platforms on education, business, communication, and culture. Furthermore, the psychological and sociological effects of social media on youth, including their advantages and disadvantages, are explored. The paper evaluates therole of social networks based oninternational research, statistical data, and real-life examples. Additionally, strategies for the effective use of social media and future development trends are discussed. The findings of this research contribute to a deeper understanding of the social impact of digital platforms and provide recommendations for maximizing their positive potential while mitigating risks. Keywords: Social networks, modern society, information security, mental health, technological development, global integration, digital communication.