WAYS TO IMPROVE MARKETING MANAGEMENT IN A MANUFACTURING ENTERPRISE

Аннотация

This article considers the importance of marketing principles in modern management theory, revealing the content of the analytical function, determining the main directions and indicators of marketing analysis, developing ways to improve marketing analysis in manufacturing enterprises. Key words:Enterprise, competition,management system, goods, demand, supply, sales, efficiency. INTRODUCTION. The economic reforms carried out in our country open the doors of wide opportunities for production enterprises. As a result of the benefits and preferences given to them, the increase of funds at thedisposal of enterprises, theintroduction ofnew forces and theincrease of the welfare of the population serve. It is certainly gratifying to see such positive changes in our economy and the economicactivity of thecountry. However, today we all knowwell that themarket economy is an economic system that operates within the framework of theinfluence ofa complex of competition and so-called struggles. In this system, some enterprises cooperate with each other, and similar enterprises are in constant competition. In their economic activities, they always meet the needs ofthetimes, The growing importance of internal marketing in an enterprise is reflected in its organizational structure. Marketing management is a set of functions of planning, organization, coordination, control, audit and promotion performed to increase the demand for goods and services and increase profits. Marketing management is seen as a means and philosophy of intensifying marketing activities, the purpose of which is not to organize and promote sales, but to manage demand for the company's goods and services in acompetitivemarket. Analysis of literature on the topic Based on foreign experiences, it should be noted that the competitiveness of the enterprise in the market is determined by the effectiveness of its market- oriented policy. Many economists have been engaged in the development of marketing principles and their practical application, including F. Kotler, M. Porter, D. Evans, I. Ansoff, M. Berman, M. Golubkov, P. Samuelson, D. .Wecan includefamous scientists likeMarshall. It is necessary to acknowledge the scientists who made a great contribution to the development of the theory of marketing, while the research carried out in the field of marketing in our country for many years was based on national characteristics. R. Ibragimov to them. Y. Abdullaev, A.Saliev, M. Sharifkhojaev, D.Rakhimova, SH.Ergashkhodjaeva and others canbe included. Thus, marketing management manages the functional and institutional activities of marketing at various hierarchical management levels of the socio-economic system in an integrated, i.e. closely related, manner. Research methodology. Systematic approach, abstract-logical thinking, grouping, comparison, factoranalysis, selective observation methods were usedin theresearch process. Analysis and resultsThe purpose of the study is to determine the methods of applying marketing principles ineffective management of"Daka-Tex"LLC. In order toachieve this goal, thefollowing tasks were solved intheresearch: -Importance ofmarketing principles in modern management theory; -Revealing thecontent of theanalytical function inmarketing activities; 311 INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR RESEARCH & DEVELOPMENT SJIF2019:5.2222020:5.5522021:5.6372022:5.4792023:6.5632024:7,805 eISSN:2394-6334 https://www.ijmrd.in/index.php/imjrd Volume12,issue03(2025) -Determining themain directions and indicators ofmarketing analysis; -Analyzing themarketing activity of theselected enterprise; -Development ofways to improvemarketing analysis inproduction enterprises. In the functional sense, marketing management is understood as the process of forming a decision, planning and managing itsimplementation. In the institutional sense, marketing management is interpreted as leadership, management power, effective management of the achievement of the intended goal through the correct and coordinated distribution of functional tasks among all departments of the firm based on legal and organizational powers. . The key factors that shape the marketing-management environment include culture, policy, and system orstructure. Now let's look at the economic situation in "Daka-Tex" LLC from the point of view of marketing management: Table23 Analysisof income, expenses and netprofitof "Daka-Tex" LLCJK during2020-2023 2020year 2021year 2022year 2023year at the end at the end at the end at the end Indicators (million (million (million (million soums) soums) soums) soums) Net income from the sale of products (goods, work 50,991.18 62,262.55 58138.12 71248.91 andservices). Cost of goods sold (goods, 41,963.90 59,041.81 54,648.53 63347.52 workand services). Period expenses and taxes 3843.72 2063.21 2508.81 4202.35 Net profit (loss) for the 5236.70 1626.45 1096.73 3682.63 reporting period (12%) (3%) (2%) (6%) From the analysis of the above financial reports, it is cl