ОСОБЕННОСТИ УПОТРЕБЛЕНИЯ СЛОВ С ПЕРЕНОСНЫМ ЗНАЧЕНИЕМ В РЕЧИ

Аннотация

The article provides a comprehensive analysis of the features of the use of figurative words in modern speech. In addition to the traditional classification (metaphor, metonymy, synecdoche), modern approaches based on cognitive linguistics, psycholinguistics, neurolinguistics and intercultural analysis are considered. Particular attention is paid to the integration of classical theories developed by outstanding researchers (V.V. Vinogradov, Yu. Lanskaya, etc.) with modern models (G. Lakoff, M. Johnson, G. Foknier and M. Turner). The methodological aspects used in corpus analysis, experimental research and neurovisualization are analyzed, as well as the practical significance of the results obtained for literature, journalism and advertising. Key words: metaphor, metonymy, synecdoche, G. Lakoff, M. Johnson, G. Fauquier, M. Turner, traditional classification, neurolinguistics and intercultural analysis. 9 98 International scientific journal ISSN: 2181-3906 «MODERN SCIENCE АND RESEARCH» 2025 VOLUME 4 / ISSUE 3 / UIF:8.2 / MODERNSCIENCE.UZ