THE PROBLEM OF IMAGE IN POLITICS AND POLITICAL SCIENCE

Аннотация

Image is one of the most popular topics in politics and in political science. A successful image in politics is the quintessence of different elements, a multi-faceted and multi-level phenomenon. Only an integral approach to understanding and building of the image allows to extract from it the maximum benefit. Image in politics is formed as a mosaic. This process consists of many factors and components and includes a focused work of the image-makers, opinions and actions of opponents and colleagues and the objective conditions of society, as well as the whole political context. With the rapid development of the Internet political image becomes more symbolic and easily manipulable. One of the conditions to manipulate people is stereotyped thinking.