Specific Analysis And Evaluation Competitor On The Ability Of Tourism In Uzbekistan

Аннотация

The competitiveness of national tourism is one of the components of the country's competitiveness. The competitiveness of national tourism is determined by the tourism potential of ten nations, unique culture, traditions, history, as well as the country's image, effective government policy aimed at developing national tourism as a strategic industry, investments and innovations in this industry. In the article, the author proposes a methodology for assessing the competitiveness of the nation on the basis of the UNWTO recommendations and conducted a SWOT analysis of national tourism in the republic, on the basis of which proposals were developed to increase the country's competitiveness. KEYWORDS Competitiveness, destination, indicators, pandemic, social inclusion, digitalization, UNWTO.