THE IMPACT OF DIGITALIZATION ON THE UNDERSTANDING OF PARADIGM AND SEMANTICS

Аннотация

The article examines the impact of digitalization on the modern understanding of paradigm and semantics in the context of the development of information technologies and their integration into various spheres of human activity. It analyzes how digital tools and platforms change traditional approaches to knowledge and meanings, forming new models of communication and presentation of information. The study addresses the issues of adaptation of scientific and cultural paradigms in the context of a rapidly changing digital landscape. In addition, the prospects arising from these changes and their impact on educational systems, business processes and social interactions are considered. Key words: digitalization, paradigm, semantics, information technology, knowledge, communication, cultural changes, educational systems, business processes, social interactions. Digitalization, which permeates all aspects of life in the 21st century, significantly affects the understanding of paradigms and semantics in various fields, including linguistics, communication, and sociocultural processes. Digital technologies lead to changes in traditional language paradigms, that is, to structural and functional changes in language. For example, new forms of expression associated with Internet culture, such as abbreviations, acronyms, and emojis, are emerging. These changes affect the way we perceive and create linguistic units, which can lead to more flexible paradigm systems based on contextual use. The information age, its dominance and expansion, and its impact on society, culture, and even nature have led to many interpretations and conclusions. M. Castells, [1.102] a well-known researcher of the impact of information and communication technologies on socio-cultural changes in the modern world, argues that it is difficult to assess the impact of informatization on the culture of the network society due to its novelty. However, he emphasizes that major changes are brewing. His attention is focused not only on the technological aspects, but also on the cultural consequences of these transformations. He supports the views of M. McLuhan, who argued that 148 ACADEMIC RESEARCH IN MODERN SCIENCE International scientific-online conference television threatens print culture by suppressing previous cultural forms. Castells describes this risk as a transition from the “Gutenberg galaxy” to the “McLuhan galaxy”. Modern studies of informatization have divided scientists into two groups: some see in this process signs of progress, pluralism and democratization of society, while others emphasize the risks associated with information flows and the dependence imposed by the global network. Mythologization is one of the methods used by mass media, when some facts are hushed up and others are emphasized in order to attract the attention of the audience. Myth is a tool for influencing people's opinions and behavior, which "combines notification, suggestion and prescription". [2.56] Despite the threats posed by information influence, it is also important to consider the positive aspects, because access to a variety of information has become fast and broad, which has no analogues in the history of mankind. V. Humboldt [3, p. 48] already in his time compared language with the national spirit, introducing such concepts as “the spiritual strength of the people” and “linguistic consciousness” into linguistics and philosophy. He was one of the first to see language as a product of social development, changing under the influence of socio-cultural conditions. Mass communication involves the participation of a large number of people united by a common goal or topic of discussion, using technical means of communication. This interaction is usually an interactive process in which each participant can express his or her opinion using the language means accepted in a particular community. In the context of Internet communication, users create a unique language based on specially designed symbols and signs transmitted through computer systems. Communication on the Internet also implies the formation of a certain culture of behavior, which includes the corresponding speech practice. Considering interpersonal communication on the Internet, the Russian linguist T.V.Yudina [4., 36] notes the anonymous nature of such interaction, since the participants, as a rule, do not know each other. The lack of personal contact and the inability to convey one's emotions in words contribute to the fact that emoticons are actively used in Internet communication - graphic symbols depicting faces that help express feelings in electronic texts. These "smileys" act as a means of conveying the attitude of one user to another, as well as the assessment of various events and messages. 149 ACADEMIC RESEARCH IN MODERN SCIENCE International scientific-online conference In the cultural environment of the network, artificial words and expressions are constructed that seem to be based on natura