MADE IN ITALY: КАК ГАСТРОНОМИЧЕСКАЯ ЛЕКСИКА СТАНОВИТСЯ ИНСТРУМЕНТОМ КУЛЬТУРНОЙ ДИПЛОМАТИИ

Аннотация

The article focuses on the role of Italian gastronomic lexis in promoting the national brand Made in Italy and shaping Italy's image in the international arena. Special attention is paid to the interaction between gastronomic terminology, cultural diplomacy, and marketing strategies. Based on the analysis of scientific publications, marketing materials, and the case study of the True Italian project, the article demonstrates that gastronomic lexis serves not only as a promotion tool but also as an important element in preserving cultural heritage and strengthening Italy’s position in the global space. 69 https://universalpublishings.com МЕДИЦИНА, ПЕДАГОГИКА И ТЕХНОЛОГИЯ: ТЕОРИЯ И ПРАКТИКА Researchbib Impact factor: 13.14/2024 SJIF 2024 = 5.444 Том 3, Выпуск 03, Март Key words: gastronomic lexis, Made in Italy, Italian Sounding, gastrodiplomacy, brand, Italy, cultural diplomacy.