THE SEMANTIC STRUCTURE OF TERMS USED IN SOCIAL NETWORK MARKETING (WITH ENGLISH AND UZBEKISTAN AS EXAMPLES)

Аннотация

Linguists and industry experts have always been interested in the problem of separating terms related to a particular field from the vocabulary, systematizing them, and improving them if necessary. The importance of a system that generalizes terminological vocabulary becomes more obvious when considering its scientific, theoretical, and statistical factors. Key words:Term, terminology, English, social network, word, Uzbek language, vocabulary, vocabulary, semantics, marketing, semantic analysis. Introduction. The law of laconicity in the speech reality of the language serves to polysemanticize monosemantic lexemes. This is also reflected in the fact that polysemantic lexemes are significant among lexemes in any language. Lexemes such as barcode, cashback, promocode, brand, video advertising, feedback, content, hashtag, trend, spam used in social network marketing are distinguished by their monosemanticity. As noted, although lexemes are monosemanticat theinitialstage of creation as aterm or introduction into another language, they undergo a spiritual transformation under the influence of the sociality of the language. We observe evidence of this idea in the use of some of the above lexemes not only in online sales, but also in direct sales. For example, we will continue our discussion through the semantic properties and scope of application of lexemes such as cashback and brand. In particular, according to theEnglish corpus, the lexemecashback has more thantwenty synonyms in English, such as credit, discount, kickback, partial refund, rakeback, have money back, kick-back, claim, compensation, payment, payback, rebate, recovery, redemption, refund, reimbursement [1]. Of the listed synonymous lexemes, only the lexical unit cashback is actively used in Uzbek texts and advertisements. This lexeme is somehow associated with a certain concept in the imagination of the Uzbek people. In other words, this lexeme is understood by the majority of those who communicate in the Uzbek language, and when they read or hear it, a certain concept appears in their imagination. There is sufficient reason to say that the lack of an alternative to the lexeme cashback in the Uzbek language also caused its semantic features to be formed on the basis of the English language. The fact that the Uzbek people have not had much time to transition to a market economy is also reflected in the fact that the concept of cashback appears as a means of encouraging buyers and service users in this type of economy. That is, the unit we are analyzing has recently begun to enter the Uzbek language, the linguistic landscape of the Uzbek world, both as a concept and as a word. Therefore, it is necessary to rely on the English definition of this lexeme (“the process of returning part of the payment for a product or service purchased by a buyer or user to a cash / credit card as an incentive”). It is used in the same sense inmodern Uzbekmarketing, in particular, in social network marketing. Literature review. In the process of semasiological approach to language units, the ban undoubtedly begins with the language unit. This also applies to social network marketing terms, of course. For example, issues such as what the brand word represents in existence, what semes page973 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue02,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai it consists of, and the relationship of semes to the concept expressed by the word are the objects of study of semasiology. We can say that semasiology is a level of linguistics that studies the semantic side of language units. The importance of derivational processes in the formation of terms is not limited to the active use of word-forming suffixes. Because a term is recognized not only as an alternative to a simple language unit, but also as a special word with its own characteristics. Just as the introduction of new terms into terminology changes the lexicon, the laws of word formation in the language also affect terminology. Lexemes such as discount, order, which play an important role in the terminological system of social network marketing, are among the artificial lexemes in the Uzbek language. After all, the fact that the listed lexemes are formed from the verbs to order, to deduct using the -ma noun form does not require much evidence. Experts who have examined the morphemic structure of the Uzbek language note that the -ma derivational affix forms nouns and adjectives from verbs [2:110]. At the same time, it should be noted that derivational units are found not only in the Uzbek units of social network marketing terms, but also in the English part. Artificial social network marketing terms in the English language include timeline, retargeting, follower, etc. Some of these lexemes were formed on the basis of derivational patterns in the English language and then passed into the