“YUMSHOQ KUCH”NING MAZMUNI VA UNING SHAKLLANISH BOSQICHLARI

Аннотация

Mazkur maqolada “Yumshoq kuch” tushunchasining nazariy asoslari, uning mazmun-mohiyati va rivojlanish bosqichlarini o‘rganishga bag‘ishlangan. Maqolada Jozef Nay tomonidan shakllantirilgan konsepsiyaning xalqaro munosabatlarda tutgan o‘rni va ta’sir vositalari batafsil tahlil qilinadi. Shuningdek, “Yumshoq kuch”ning madaniyat, diplomatiya, ilm- fan va ommaviy axborot vositalari orqali qanday tatbiq etilishi ko‘rib chiqiladi. Maqolaning asosiy maqsadi — “Yumshoq kuch”ning zamonaviy global siyosiy tizimdagi ahamiyatini ochib berishdan iboratdir. Kalit so‘zlar: “Yumshoq kuch”, Jozef Nay, xalqaro munosabatlar, madaniy diplomatiya, ta’sir strategiyasi, global siyosat, zamonaviydiplomatiya. Annotation: This article is devoted to the study of the theoretical foundations of the concept of "soft power", its essence and stages of development. The article analyzes in detail the role of the concept formulated by Joseph Nye in international relations and the means of influence. It also examines how "soft power" is applied through culture, diplomacy, science, and the media. The main purpose of the article is to reveal the importance of "soft power" in the modern global political system. Key words: "Soft Power," Joseph Nye, International relations, cultural diplomacy, influence strategy, global politics, contemporary diplomacy.