THE USE OF JOKES IN HIGH-CONTEXT AND LOW-CONTEXT CULTURES

Аннотация

Humor, as a universal human phenomenon, plays a significant role in communication, offering a way to bond, diffuse tension, and express creativity. However, the way humor is employed and interpreted can vary greatly across cultures. This variation is particularly noticeable when comparing high-context and low-context cultures, a distinction coined by anthropologist Edward T. Hall in his work on intercultural communication [3; 86]. Understanding how jokes function in these cultural contexts is crucial to fostering effective communication in our increasingly globalized world.