IMPROVING THE ORGANIZATION OF MARKETING SERVICES IN EXPORT-ORIENTED ENTERPRISES.

Аннотация

In this article, a comprehensive analysis of the market conditions and the scope of the enterprise's intended sale of its goods, the organization of the work of employees, the provision anddevelopment of theamount and composition of sales, storage and transportation, advertising, communication with the team, sales promotion, and research of the market including communicationservices are considered. Keywords:Enterprise, product, market, competition, service, communication, innovation. Introduction.Modern marketing activities have become the main tool for increasing competitiveness in the world market, therefore, it is necessary for Uzbek enterprises to ensure the use of the most advanced marketing technologies. Increasing marketing efficiency is especially important in the production of woven and knitted products, which is one of the strongest sectors of the Uzbek economy. The relevance of this problem is confirmed by a numberofDecrees and Resolutionsadopted byour esteemed President inrecent years. The program of drastic measures being implemented in our country demonstrates the need to further strengthen efforts, widely introduce modern technologies into enterprises, develop the process oflocalization ofproduction, expand the scope ofattracting investments for this purpose, andusethem effectively. The potential for foreign economic activity of an industry does not necessarily mean that it participates in foreign trade relations. This indicator implies that the industry is engaged in foreign economic activity in an open economy, that is, the organization of joint production in an industry focused on the domestic market or the temporary use of foreign technologies, intellectual property, and trademarks. Analysis of literature on the topic If we generalize from the results of research conducted by economists and define export potential, it is understood that the export potential of industrial enterprises is understood as the current or future gross production, personnel, financial capabilities, and the resistance of endogenous and exogenous factors to the impact of export potential in foreign economic trade. Based on the above definition of export potential, it is possibleto draw upascheme of factors affecting it. Based on foreign experience, it should be noted that many economists have been engaged in the 89 development of marketing principles and their application in practice. Among them, we can include such famous scientists as F. Kotler, M. Porter, D. Evans, I. Ansoff, M. Berman, M. Golubkov, P.Samuelson, D. Marshall. Originalarticle ISSN:3030-3931, Impact factor: 7,241 Volume 6,issue1,Fevral 2025 https://worldlyjournals.com/index.php/Yangiizlanuvchi worldly knowledge OAKIndex bazalari : research gate, research bib. Qo’shimchaindex bazalari:zenodo,open aire. googlescholar. While the research in the field of marketing conducted in our country for many years is based on national characteristics, it is also necessary to recognize the scientists who have made a significant contribution to the development of marketing theory in the economy. These include M.Mukhammedov, M. Pardaev, R. Ibragimov. YO. Abdullaev, A. Saliev, M.Sharifkhodjaev, B. Khodiev, D. Rakhimova, Sh. Ergashkhodjaeva, Sh. Musaeva andothers. Research methodology.The research process used a systematic approach, abstract-logical thinking, grouping, comparison, factoranalysis, and selective observation methods. Analysis and results.The conditions that create the need to export products produced in a particular country to world markets are primarily related to international marketing theories. The management of any enterprise is, first of all, a comprehensive study of the needs of the buyer for the goods or services it needs to produce. This requires the organization of a special marketing service that is engaged in such tasks as collecting complex information, re-analyzing it, conducting scientific research, planning the assortment of goods and services, and managing advertising. In the organizational structure of the management bodies of an enterprise pursuing a policy aimed at production priority, engineering and technical personnel are the main link. In the marketing approach, the main decisive element is marketing personnel. In the management structure of large foreign firms, separate marketing and sales management departments are formed, which have more employees than other departments. In the organizational structure of foreign firms, there are four special departments of themarketing service, which are as follows: a sales department that performs tasks such as organizing staff work, ensuring and developing sales volumeand structure, storage and transportation, statistical reporting and analysis; the advertising and sales promotion department, which performs tasks such as advertising, communityrelations, and sales promotion; Market research department, which includes a data bank and information and communication services. This structure will h