WAYS TO IMPROVE THE SEGMENTATION PROCESS IN THE FURNITURE MARKET

Аннотация

In this article, in the activities of furniture production enterprises, we will expand the assortment, increase competitiveness, draw the attention of customers to furniture sets, create product catalogs, explain the technological maps of production in detail, and offer science-based furniturefor different purpose rooms. Keywords: Enterprise, furniture products, assortment, competition, catalog, demand, supply, market. Introduction. In our country, certain sectors of industry are of great importance in the production of consumer goods, filling the domestic consumer market, and producing import- substitutingproducts. Theseinclude thewood processing and furniture industries. The furniture and wood processing industry of the Republic of Uzbekistan is one of the fastest growing sectors in our country. If in previous years 65-70% of the country's domestic furniture market was filled with products from foreign manufacturers, today more than 90% of the demand is met by high-quality furniture products manufactured domestically. Today, more than 1,500 enterprises operate in the field of furniture and wood processing throughout the republic. These include enterprises engaged in the creation of finished furniture products, the preparation of furniture raw materials, the production of various accessories, the production of semi-finished products, and primary wood processing. Analysis of the literature on the topic If we generalize from the results of research conducted by economists and define export potential, we understand the export potential of industrial enterprises as the current or future gross production, personnel, financial capabilities, and the resistance of endogenous and exogenous factors to the impact of export potential inforeign economic trade. Based onthe above definition ofexport potential, it is possibleto construct ascheme offactors influencing it. Analysis of literature on the topic.Based on foreign experience, it should be noted that many economists have been engaged in the development of marketing principles and their application in practice. Among them, we can include such famous scientists as F. Kotler, M. Porter, D. Evans, I. Ansoff, M.Berman, M.Golubkov, P. Samuelson, D. Marshall. While the research in the field of marketing conducted in our country for many years is based on 166 national characteristics, it is also necessary to recognize the scientists who have made a significant contribution to the development of marketing theory in the economy. These include M.Mukhammedov, M. Pardaev, R. Ibragimov. YO. Abdullaev, A. Saliev, M.Sharifkhodjaev, B. Khodiev, D. Rakhimova, Sh. Ergashkhodjaeva, Sh. Musaeva andothers. Originalarticle ISSN:3030-3931, Impact factor: 7,241 Volume 6,issue1,Fevral 2025 https://worldlyjournals.com/index.php/Yangiizlanuvchi worldly knowledge OAKIndex bazalari : research gate, research bib. Qo’shimchaindex bazalari:zenodo,open aire. googlescholar. Research methodology.The research process used a systematic approach, abstract-logical thinking, grouping, comparison, factoranalysis, and selective observation methods. Analysis and results.Samarkand region occupies one of the leading positions in the republic in furniture production. As of January 1, 2024, 117 organizations specializing in wood processing andfurniture production were operating in theregion. Furniture manufacturing enterprises include enterprises specializing in one product or several types of products. Of these organizations, 91 (77.8%) specialized in one product, 15 (12.8%) with two or three product ranges, and 11 (9.4%) with four or more products. In 2023, these organizations produced a total of 128,672.1 million soums of products, which is 13.7% more than in 2017. The volume of products produced112,376.9 million soums are ready-made furniture,16,295.2million soums are separatecomponents forfurniture. At the same time, the analysis shows that the last group of organizations produces 19.87% of finished furniture products. This means that multi-sector complex furniture enterprises operate moreefficiently than otherspecialized enterprises. The existence of several approaches to the classification of products in the furniture manufacturing industry creates problems in conducting market activities. For example, in the statistical reporting offurniture products, it isenvisaged to dividethem into thefollowing groups:  Mainlymetal framefurniture for sitting;  Furniture forsitting, not included inother groups;  Woodenfurniture for institutions;  Kitchen furniture;  Beds (except bed bases);  Wooden bedroom furniture (except wall cabinets, bed bases, lamps and lamps, floor mirrors, seating furniture);  Woodenfurniture for studyand livingrooms (except floor mirrors, seating furniture). Components for furniture are also divided into separate groups according to production technologies, used materials andtasks:  Parts ofseating furniture;  Parts offurniture (except parts of seating furniture);  Metal furniture f