THE IMPORTANCE OF ADVERTISING (MARKETING) IN INCREASING BUSINESS EFFICIENCY

Аннотация

This article analyzes the importance of advertising and marketing in increasing the efficiency of an enterprise. Marketing strategies are studied, the role of advertising in satisfying consumer needs, forming a brand image and increasing competitiveness. It also considers the effectiveness of modern marketing tools, including digital marketing, promotion through social networks and advertising strategies aimed at customers. The results of the study are aimed at providing recommendations to enterprises on improving marketing strategies and conducting effective advertising campaigns.