RUSSIAN LANGUAGE IN MEDIA AND COMMUNICATIONS

Аннотация

This article is devoted to the analysis of the role of the Russian language in modern media and communications, as well as its significance in the global information space. In the context of rapid changes in communication processes, the Russian language retains its influence in the international media space, remaining an important tool for transmitting information to a wide audience. The article examines the use of the Russian language in the media (press, television, radio, Internet media, social networks), its communicative features, role in official and unofficial discourse, as well as trends in the development of media language. Particular attention is paid to the functioning of the Russian language in mass culture, political communication and commercial advertising. The study analyzes such aspects as the variability of the Russian language in the media environment, the formation of new means of mass expression, linguistic features of Internet communication and mechanisms of influence on the audience. It also considers strategies for transmitting information through language and images, language norms in the media, stylistic characteristics and specifics of the Russian language in the context of globalization of communication. The main objective of the article is to determine the role of the Russian language in the media and communication system, to identify its functional capabilities in the modern information space, and to study the linguistic and socio-cultural changes associated with its use. The study is aimed at highlighting the current aspects of the Russian language from the point of view of media linguistics, sociolinguistics and communicative linguistics, as well as analyzing its effectiveness in the media, Internet communication and business interaction. Keywords: Russian language, media linguistics, communication, mass media, Internet media, social networks, information space, language norms, advertising language, political communication, global media.