MAIN TRENDS IN THE DEVELOPMENT OF THE FASHION INDUSTRY IN UZBEKISTAN

Аннотация

В статье описан анализ тенденции развития индустрии моды в Узбекистане в XXI веке. Также в освещение темы исследования были включены аналитические мнения автора о творчестве дизаи неров, работавших в нашеи стране в годы независимости. Ключевые слова: дизаи н одежды, коллекции костюмов, принципы дизаи на и моделирования, индустрия моды, маркетинговые стратегии, индустрия моды. The field of fashion design is currently among the relevant areas that operate in collaboration with the global development factors of art, industry, and economy within the framework of creative, practical, and innovative processes. This aspect ensures that the conceptual principles necessary for the design and modeling processes of costume collections encompass, above all, the brand of national identity, as well as modern scientific achievements, innovative technologies, and the innovations being introduced into the fashion industry. In world art studies, the interaction between the conceptual foundations of fashion and modern costume trends, particularly in the realms of ethnic and retro clothing, has become a significant area of research. In particular, the effective strategies of fashion marketing are being explored as pressing issues in the practice of clothing design in foreign countries within this direction. In Uzbekistan's fashion scene, a process has begun to harmonize the creation of commercial collections that reflect the integration of advanced mechanisms of design with marketing strategies in the fashion industry. "Today, we have every reason to say that a completely new political, socio-economic, scientific-educational, and cultural environment has emerged in our country in a 164 CURRENT APPROACHES AND NEW RESEARCH IN MODERN SCIENCES International scientific-online conference historically short period" [1.]. At the same time, there is a growing necessity to enhance the activities of local fashion brands by modernizing the scientific aspects of the fashion industry and implementing effective systems for integrating global experiences into the educational and production processes within the sector. The "fashion industry" is studied within the framework of various layers of product manufacturing. The research process should primarily begin by defining it as "a network for the production of fashion objects that possess social characteristics." This is because the fashion industry is a service sector that deals with the design, production, promotion, and sale of fashion-specific products [2.]. According to this definition, the term "fashion industry" clearly reflects the uniqueness of this complex phenomenon, encompassing the spheres of society—art, industry, and economy. In this sense, it seems reasonable to connect the history of the "fashion industry" with the history of industrial-scale production processes of fashion objects. Global fashion, including in our country, transitioned from a small business sector producing fashion clothing and accessories from the 1890s to the 1960s into a systematic mass production framework—resulting in an industry that encompasses product design, manufacturing, sales, and usage, along with related sectors. It is noteworthy that a significant aspect of these processes is the emergence of fashion economics as "haute couture" and "prêt-à-porter" products [3.]. Importantly, the practical processes and achievements that shaped the term "design" during the Soviet era in Uzbekistan can be viewed through the lens of "technical aesthetics." These developments are the result of skilled constructors, designers of clothing and accessories, and technologists. Since 1999, the establishment of educational processes in Uzbekistan for the specialty of "Fashion design" has laid the foundation for the development of the "Design" field based on its unique characteristics, as previously mentioned. The principles of "design" in the fashion industry of Uzbekistan can be said to have been established in the early years of our independence without exaggeration. Specifically, it can be stated that during this period, our country opened up wide opportunities for the development of the fashion sector. During these years, Uzbekistan was able to pursue its independent policy in all areas, and the processes of establishing political, economic, and cultural relations with various nations of the world were in line with the state policy aimed at restoring our national heritage, which had nearly been forgotten by our 165 CURRENT APPROACHES AND NEW RESEARCH IN MODERN SCIENCES International scientific-online conference people. Naturally, the achievements mentioned above are connected to the reformation of our independent fashion industry in accordance with modern demands, and they highlight the creation of projects based on Uzbek national costume traditions as a primary trend in the creativity of young designers, characterized by modern styles and stylistic directions. Additionally, it is important to note that the developmen