Improving business process efficiency in gaming industry companies using the cmmi (capability maturity model integration) methodology

Аннотация

This review article explores the potential Andrei Saprykin. (2025). Improving business process efficiency in gaming industry companies using the cmmi (capability maturity model benefits of implementing the Capability Maturity Model integration) methodology . The American Journal of Engineering and Integration (CMMI) methodology in gaming industry Technology, 7(01), 25–34. companies. The work begins by describing the role of https://doi.org/10.37547/tajet/Volume07Issue01-05 ISACA and the CMMI Institute in developing COPYRIGHT professional process management standards. The © 2025 Original content from this work may be used under the terms article examines the structure of CMMI and its of the creative commons attributes 4.0 License. application in the context of game development. Key stages of the CMMI audit in gaming companies are highlighted, from the initial assessment to post-audit activities, and a strategy for improving business processes is formulated, considering the industry's specific characteristics. Special attention is given to existing research findings and practical examples of Particular attention is given to analyzing the feasibility of applying CMMI in gaming companies, based on the results of a technical report published by ISACA, as well as examples of CMMI-certified companies such as Tietronix, XcelTec, WebClues Infotech, ISHIR, and Team In India, which specialize in game development. Keywords: Gaming industry, game development, game product, business processes, audit, efficiency improvement, quality assurance, continuous improvement, CMMI V3.0. Introduction: With the rapid growth of digital technologies and increasing demand for interactive entertainment, the gaming industry is experiencing a new development phase. According to Statista, global video game market revenue is projected to reach $475 billion by 2024, with an average annual growth rate of 7.79%, enabling the The American Journal of Engineering and Technology 25 https://www.theamericanjournals.com/index.php/tajet The American Journal of Engineering and Technology industry to achieve a volume of $691.3 billion by 2029 processes in the gaming industry. This study provides [1]. insights into how applying this model can enhance process maturity and management efficiency. As noted in Foley’s article, the rapid market expansion is accompanied by intensified competition, compelling The practical significance is reflected in the article's companies to focus on improving product quality, recommendations for improving the efficiency of optimizing development processes, and implementing gaming development business processes using the innovative technologies. The current stage of the video CMMI model and helping determine its applicability game industry is characterized by key challenges and based on the capabilities and resources of a company. opportunities, including increasing competition for 1. The International ISACA Association and the CMMI audience attention, the integration of advanced Institute technologies, labor market instability, high volatility, The International ISACA Association and the CMMI and significant investment demands [2]. Institute play a key role in developing and disseminating These factors drive companies to adapt to changing professional standards and methodologies in the fields conditions to remain competitive and meet the of process management, information security, and IT. growing expectations of users. In this context, The International ISACA Association is a leading improving business processes and advancing organization that unites professionals in areas such as management practices have become particularly auditing, IT management, information security, and risk relevant. management. ISACA’s primary mission is to support The unique specificity of the gaming industry, professional development, facilitate knowledge characterized by the synergy of technological exchange, and establish high standards for IT industry innovations and creative content, necessitates a specialists [3]. specialized approach to management and process The CMMI Institute, a subdivision of ISACA, is optimization. With the increasing complexity of responsible for the development and maintenance of projects and user expectations, companies require the CMMI model. This model was initially created at tools to assess and enhance their business processes. Carnegie Mellon University specifically for the U.S. One such tool is the CMMI model, developed by the Department of Defense to assess the process maturity international organization ISACA. This model does not of software development contractors. Over time, its replace existing software development lifecycle application expanded across a wide range of industries models, such as Agile or Waterfall, but complements [4]. them, focusing on improving process maturity. It helps In April 2023, the new version of the model, CMMI V3.0, companies implement a structured management was released. This u