The role of media in shaping the cognitive awareness of sustainable development among university students

Аннотация

Sustainable development is one of the most important issues of concern to the international community in the modern era. It represents a long-term approach to achieving a balance between economic development, environmental protection, and achieving social justice. Achieving sustainable development requires coordination between various stakeholders. A mixed approach was used. The research results showed that media, whether traditional or digital, play an important role in raising students' awareness about sustainable development issues. Media enhances students' understanding of environmental, social, and economic concepts related to sustainability. The research showed that digital media (such as social media platforms, blogs, and interactive online content) have a greater impact in attracting the attention of university students compared to traditional media. Students tend to follow interactive digital content that presents sustainable development issues in an innovative and attractive way.