THE ROLE OF ELECTRONIC MEDIA IN GOVERNANCE: A MODERN “FOURTH ESTATE”

Аннотация

This article explores the evolution and significance of electronic media in contemporary society, tracing its historical development from the telegraph in the 19th century to the rise of digital platforms today. It examines how various forms of electronic communication, including television, radio, and social media, have transformed information dissemination, entertainment consumption, and cultural exchange. The discussion highlights the profound impact of electronic media on public opinion, societal norms, and political discourse, as well as its essential roles in education and socialization. Moreover, the article highlights mass media as “the fourth estate” in the government and demonstrates the impact of it to the governance. Ultimately, it underscores the necessity of understanding electronic media’s dynamics to navigate its complexities and leverage its potential for positive societal influence. The remarks are exemplified on the basis of some countries. KEYWORDS Electronic media, policy management, categories of e-media “fourth estate”, “watchdog”.