THE ROLE OF SPEECH CHARACTERISTICS IN THE COMMUNICATIVE COMPETENCE OF A LEADER

Аннотация

The article examines the problem of communicative competence of the head of an educational institution. In particular, the results of the study of psychosemantic aspects of speech obtained using the Osgood semantic differential method are analyzed. KEYWORDS Communicative competence, speech characteristics, managerial communication, leadership skills, speech quality, intellectuality, expressiveness, speech activity, factor analysis.