DEEP IMPLEMENTATIONS OF METAPHORS IN ECONOMIC CONTEXT

Аннотация

This article is devoted to the various functions of metaphor in the economic context. The nominative naming function, informativeness function, mnemonic function and text generation functions are fully explained. Key words: credit portfolio, military operations, visual representation, economic world Annotatsiya: Mazkur maqola metaforaning iqtisodiy kontekstda tur xil vazifalari masalalariga bag`ishlanadi. Bunda nominativ atash funksiyasi, informativlik funksiyasi, mnemonic funksiyasi hamda matn hosil qilish funksiyalari to`liq yoritib berilgan. Kalit so`zlar: kredit portfeli, harbiy harakatlar, vizual tasvirlash, iqtisodiy olam Аннотация: Данная статья посвящена различным функциям метафоры в экономическом контексте. Подробно объяснены номинативная функция наименования, функция информативности, мнемоническая функция и функции формирования текста. Ключевые слова: кредитный портфель, военные операции, визуальное представление, экономический мир. When discussing globalization and economic problems, as well as solving situations related to the world economy, metaphor occupies a special place among language tools. In many literatures, it is noted that conceptual metaphor is one of the productive ways of reflecting concepts, objects and events related to the economy, games, sports competitions, and military operations allow visual representation of economic concepts. Thus, the metaphor in the economic text takes an active part in the complex processes of knowledge of reality and plays a major role in gaining new knowledge about the events taking place in the world.[2] Metaphor, as a linguistic unit, carries a specific linguistic load in speech, and in order to determine the role of metaphor in language, we consider it appropriate to point out its main tasks. The following functions of metaphor are distinguished in scientific literature.[5] 1. Nominative function. One of the important functions of words used in a figurative sense is the nominative function (lat. nominatio - "to name, 58 МЕЖДУНАРОДНАЯ КОНФЕРЕНЦИЯ АКАДЕМИЧЕСКИХ НАУК designate"). This task is carried out using simple metaphors, such metaphors have lost their figurativeness and are considered metaphors that function directly as nouns: in English, Forgiven Sunday, black trade, pansies, fallen money, tax, money circulation, investment attractiveness, credit portfolio, economic growth, value chain, dollar falling, money exchange are examples of metaphors that have become a common unit. Thanks to the metaphor, concepts that are unclear or almost unclear in the nomenclature systems become specific. On the basis of the nominative function, an object or event of economic reality is given a metaphorical name and fills the stock of the economic vocabulary. As a result, new lexical units appear. It can be said that the nominative features of metaphors are evident in the process of translation, when words from the mother tongue are translated into other languages, and when images are created. 2. Informativeness (information) function. A complex but beautiful event is a metaphor that conveys information about a thing, object, event in a holistic, figurative manner, so the speaker must have a rich lexical reserve for its formation and creation. Through the communicative function of economic metaphors, economic processes are understood, information about events in the world of economy is expressed, it is possible to store and transfer them, and with the help of it, this information becomes audible and interesting to readers and listeners, for example: consumption mood of the population, free market relations, evokes familiar associations such as dealing cards. For example in English:[1] – A new commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era. (The Economist). The economic metaphor of the oil of the digital era in this sentence serves the purpose of providing information. In Uzbek: - In the currently developing market of the free economy, the consumer mood of the population remains an urgent topic. So, in both languages, the informative function of metaphors serves to convey information in the world of economics. Mnemonic function. Mnemonics (from the Greek mnemonics - the art of remembering) is a system of methods that facilitate memorization and expand memory by creating artificial associations. Some mnemonists learn to use 59 МЕЖДУНАРОДНАЯ КОНФЕРЕНЦИЯ АКАДЕМИЧЕСКИХ НАУК various artificial methods in their acquisition, and they achieve the ability to quickly remember large amounts of even meaningless material. But the use of artificial methods to improve the efficiency of memory in a fundamental sense is secondary and auxiliary. In general, memorizing by understanding the meaning is a better and more effective method than memorizing me