EMERGING TRENDS AND TECHNOLOGIES IN RESTAURANT MARKETING

Аннотация

The restaurant industry is undergoing significant transformation driven by emerging trends and technologies in marketing. This study examines the impact of these advancements on how restaurants attract, engage, and retain customers. By analyzing the current literature and industry practices, the study identifies key trends such as personalization through AI, mobile ordering, augmented reality, and social media influencer marketing. The results demonstrate that the adoption of these technologies can enhance customer experience, improve operational efficiency, and increase profitability. The discussion emphasizes the importance of restaurants embracing these innovations to maintain competitiveness in a rapidly evolving market.