LINGUISTIC REPRESENTATION OF THE EFFECTIVENESS OF THE 'NEW SINCERITY AND IMPRESSIVENESS' IN THE MEDIA FIELD

Аннотация

The rise of 'New Sincerity' in the media reflects a significant shift in communicative strategies, emphasizing authenticity and emotional engagement over conventional persuasion techniques. This article explores the linguistic mechanisms that represent and enhance the effectiveness of 'New Sincerity' and its impressiveness in contemporary media. By examining media texts and discourse, this study identifies key linguistic features such as emotional appeal, transparency, and conversational tone that resonate with audiences. Additionally, the article will analyze examples from both global and Uzbek media to highlight cross-cultural dimensions of this phenomenon. The findings aim to contribute to the broader understanding of media rhetoric and its evolving role in shaping public perception.