МАРКЕТИНГОВАЯ СТРАТЕГИЯ РАЗВИТИЯ ОЦЕНОЧНОЙ ДЕЯТЕЛЬНОСТИ РЕСПУБЛИКИ УЗБЕКИСТАН

Аннотация

The article considers marketing strategy issues in improving and developing appraisal activities. The essence of marketing in the appraisal services market is revealed. The main task of the marketing strategy for the development of appraisal activities is formulated to satisfy the components of the concept of modern marketing of the appraisal services market development. The main factors for improving appraisal activities are formulated. The main components of asset promotion from sellers to buyers and their relationship with appraisal services are shown. The ways of improving advertising activities in the appraisal services market are shown. Keywords: appraisal activities, investments, legal framework, appraisal standards, marketing, marketing strategy, marketing concept, asset market, appraisal services market, asset management, investment potential, advertising, appraisal companies, international appraisal companies, investments in appraisal activities, denationalization, and privatization.