Модернизация продаж автомобилей через интернет-продажи

Аннотация

In this article, the world car market is studied, the pros and cons of online sales are considered, and indicators of the demand for the car market are also presented. The authors determined the role of information technologies and the Internet in the processes of economic globalization, also revealed the relationship between the real and virtual environment and determined the role of the Internet in this relationship as the development of globalization of the marketing environment. The article describes the history of the first online sales in the world, highlights the problem of implementation in Uzbekistan, presents ways to solve these problems. The authors carried out marketing research, the article presents the results of their own research. Keywords: Global car market, digitalization, digital technologies, Internet, car dealers, online sales, previously used car market, car companies, electronic documents, investments. Materials and methods: Currently, the form of e-commerce. One of the options for world is changing and developing very quickly. online trading is creating a virtual store, i.e. a With the development of information technolo- special site with which you can interactively sell gies and the advent of the Internet, the econo- and buy, place an order for the necessary goods mic sphere has not remained untouched. Accor- and services. The most successfully implement- dingly, the principle of sales of certain products ted in this way are books, software, computers has changed. In this case, it is the car market [1, and accessories, sound-reproducing equipment. p. 2]. The main difficulties in creating a virtual store The mechanism of car sales in the world are associated with the choice of the way to has not changed for more than 100 years. create it, the following options are possible: [7, During all this time, dealerships have worked on p. 95] the same sales model — the buyer visits several - rent of a ready-made store (for example, car dealerships, chooses a car, communicates in a ready-made virtual row); with consultants, takes a test drive, and purcha- - purchase of "boxed" software; ses a car and spends a huge amount of his time. - independent project development; Car dealers began to look archaic in the eyes of - custom development by specialists. their target audience. Today, you can buy almost any item on the Virtual commerce is the conduct of tra- Internet - from books to expensive appliances ding activities in global networks, that is, and a and premium watches. Big checks are no longer way of directly selling goods and services over a surprise. The Internet industry has so taken the Internet. Virtual commerce can be called a root in our daily life that we can no longer live Иқтисодиёт ва таълим / 2020 № 4 162 САНОАТ ИҚТИСОДИЁТИ without our favorite everyday devices. The new - Shortening the product's path to the cus- profitable opportunities that e-Commerce pro- tomer; vides to suppliers and customers can be struc- - Cost savings. tured as follows: Buying a car is quite a serious investment - Global presence or global choice; for a person, and they are not ready yet to give - Improving competitiveness; up personal contact with the seller, familiariza- - Quality of services; tion with the purchased product. The profitabi- - Meeting the needs of the customer; lity of the automotive market is as follows (ac- cording to the World Bank in 2019)[4]: Cars per 1000 people * USA: 837 * Brazil: 350 * Australia: 747 * Mexico: 297 * Italy: 695 * Saudi Arabia: 209 * Canada: 670 * Turkey: 199 * Japan: 591 * Iran: 178 * Germany: 589 * South Africa: 174 * Britain: 579 * China: 173 * France: 569 * Indonesia: 87 * Malaysia: 433 * Nigeria: 64 * Russia: 373 * India: 22 In the United States and Europe, some But we should not forget that the car is an companies have long specialized in online car inconvenient product for online sales. Buyers do sales. In the United States, this is, for example, not have enough virtual car presentations and Carvano, in Europe — Aramisauto. However, remote communication with the dealer to make online purchases are expensive for customers, a decision. They need the tactile sensation and and sellers do not offer convenient alternatives. sense of security of the transaction. In the milea- In Russia, remote sales were also conducted ge market, the main prospects are presumably before the pandemic. But in individual car dea- in the premium segment, since people who are lerships that sold mostly premium cars. Trying interested in it value their time more and are to sell cars over the Internet on the principle of not ready to spend weeks driving around the car household goods or clothing in Russia began in markets in search of the perfect car. But for the 2015. The pioneer was the Chinese company service to go, sellers need not only to know the Lifan, which agreed with the aliexpress platform product well, but also to have a detailed digi- to sell and deliver its cars. In 2016, th